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Product / Service Description:

BuzzBird is an Influencer Marketing solution. Our origins lie in media agencies, tech, TV and Germany’s first YouTube Original channels. We deeply understand both the advertising industry and the creators’ needs. We founded BuzzBird to act as a technology-based one-stop-solution to consult and execute best-in-class campaigns. From briefing to reporting: we are data-driven and bring efficiency to the advertising agency world. Out commitment to make Influencer Marketing predictable, measurable and transparent, has allowed us to expand within the DACH region by taking investment from ProSiebenSat.1 SE. Our clients are global companies such as Sky Deutschland, Procter & Gamble or FERRERO.

Product / service innovations in the last 12 months

- Optimized cross-channel reporting - English version of the booking manager - AI Based Support for identifying the right influencers - Improved Campaign Based Influencer Recommendations

What is the difference between competitive solutions?

Instead of advertising agencies, we strongly commit to the idea of using own-developed software to create unique performance marketing campaigns. It’s our aim to drive conversions for our ecommerce customers. Our tech heads are familiar with AI topics. We see this as a strong selling proposition in comparison to our competitors. On the other hand, by having Social Media creators in our team, we have our ears right at the heart beat of the industry. Our clients report that they like the fact that we are daster by standardizing processes (campaigns building, reporting, etc.). We support data-driven performance marketing in order to drive sales conversions.

Additional info:

A) The era of Influencer-based ‘retailtainment’ is about to evolve. We believe that the ecommerce industry will benefit from the ‘co-creation’ mega trend, fueled by direct purchase buttons within Social Media. B) Our CEO Felix was responsible for one of the biggest viral video series called ‘How German sounds compared to other languages’ with more than 35 Mio views. C) Our partnership with Media Powerhouse ProSiebenSat.1 and our willingness to increase tech spendings make us future-proof.


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