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factor-a

Product / Service Description:

factor-a is the leading agency and SaaS for increasing sales on the dominating e-commerce platform: Amazon. Started in 2015 with a fastly growing team of 120 Amazon specialists and active in 10 countries, factor-a is offering full service operational support for more than 100 category leading brands like Pepsi, Sony or Pfizer. Our agency services include 1) product data and content creation for more visibility and higher conversion on Amazon 2) Amazon advertising in search and display for efficient customer activation and 3) account handling for control over all operation KPIs on Amazon. Our technological backbone is the factor-a suite for fast sales increase and more transparency on Amazon.

Product / service innovations in the last 12 months

factor-a offers full service operational management for Amazon vendors. As part of the factor-a suite we developed a rule based advertising bid management tool for higher efficiency in Amazon advertising. Our software creates transparency regarding our clients competitors performance and shows optimizing potential for more sales on a single product level. We detect content issues and negative reviews and extract and process market data for better strategic decisions for brand in e-commerce.

What is the difference between competitive solutions?

With being the pioneer and biggest specialized Amazon team (3x bigger than next competitor) in total Europe we are able to provide vast experience to our clients. The combination of classic operational implementation and a best-in-class Amazon vendor software, factor-a differentiates from its either agency- or solely software competitors. factor-a is managing the biggest total Amazon advertising budget in Europe and combines this expertise with technological solutions for a significant sales increase in short time. The DNA of factor-a is e-commerce and by combining all necessary operational pillars (content, advertising, account handling) we are outperforming our Media Agency competitors.

Additional info:

factor-a is one of the fastest growing agencies with all-time profitable growth and no external investment from 0 to 120 staff in 2,5 years. With a top e-com management team (Rocket Internet, founder AKM3/Performics) factor-a became part of the Dept network earlier this year now offering full-scope digital advertising expertise with > 1.000 experts. Our business model is an agency and SaaS combination with alone 15 internal developers. factor-a opened offices in London, Paris and NYC this year.


 

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