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DS Smith Packaging Deutschland Stiftung & Co. KG

Product / Service Description:

Bread rolls made in the shape of footballs, hockey pucks and baseballs? The Austrian start-up company Eat the Ball makes this possible with a new manufacturing process. To promote this extraordinary product, DS Smith has developed an extensive concept in cooperation with the customer. The first step is a functional and attention-grabbing e-commerce packaging solution whose special eye-catcher is a stylish interior print. The high-quality printed images underline the premium character of this innovative product and whet the appetite for the bread specialities depicted already when opening the packaging.

Product / service innovations in the last 12 months

Different e-commerce packaging considering the special needs of our customers with their complete supply cycle and current market trends.

What is the difference between competitive solutions?

In 2018, a comprehensive concept for the brand presentation of the products at the stationary and digital points of sale was developed at DS Smith’s Impact and PackRight Centre in Erlensee, considering the complete supply cycle and current market trends - starting with creative sales displays and effective promotional tastings through to brand-compatible packaging for the new Internet distribution channel.

Additional info:

The discreetly branded shipping box, designed in three sizes, shines in pure white on its outside. Easy to open without damage thanks to tear-off perforation, the packaging unfolds a very special explosion of taste inside: Inspiringly designed images of food on the opened lid of the box - printed in high-quality five-colour offset and refined with varnish coating - whet the appetite for the bread assortment.


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