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Product / Service Description:

The Extendshop of the Baden-Wuerttembergische Bank (BW-Bank) is a trend-setting and innovative customer loyalty instrument that offers clients a variety of benefits, such as permanent and seasonal offers, exclusive events, digital tickets, various security products and the possibility to book holiday trips with a refund. In addition, about 200 partner shops have been integrated, in which clients can save money while shopping and enjoy a refund. Furthermore, a wallet-based, virtual loyalty card has been integrated which allows a geo based communication via push messages.

Product / service innovations in the last 12 months

Benefit finder (Search for benefits in categories or around your location), Cashback shopping (save money while shopping in more then 200 partner shops), Buy digital tickets (get tickets directly after payment into your smartphone wallet).

What is the difference between competitive solutions?

Extendshop attachs great importance to client needs and therefore offers a maximum customization for individual demands and a great user experience. In scope of the project we optimized the purchasing process (i.e. deliver digital event tickets directly into your smartphone wallet). For clients that needs help during the buying process Extendshop offers a callcenter supporting with high expert knowledge.

Additional info:

Our „All-in-One“-solution is based on Shopware as a flexible and stable framework for eCommerce solutions. In the scope of this project a lot of enhancements and additional plugins help to fit clients requirements (incl. integration of a variety of interfaces and external applications).


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