idealo internet GmbH
Product / Service Description:
idealo is a price comparison and shopping platform which combines marketing and sales channel. Through the classic leadout model, online retailers generate high-quality traffic for their online shop. With the direct purchase option “idealo checkout", merchants can sell their products directly via idealo, without redirecting to their own online shop. The resulting convenience and trust benefits enables retailers to significantly increase their orders. The idealo user goes through the checkout in 3 simple steps without the need of an idealo account.
Product / service innovations in the last 12 months
idealo has developed a dynamic pricing, in which - within the framework of the merchants specifications - the prices are fully automatically adjusted in real time. The price adjustment always follows the premise of achieving the highest margin for the online retailer. In addition, idealo has developed an even better user experience filter, in which the prospective buyers easily find their size and favorite color.
What is the difference between competitive solutions?
Whether it's high performance marketing or an effortless performing sales channel, idealo brings together the best of both worlds. idealo has made itself a name in the marketing business in the past two decades. Its highest value has always been it's transparency to customers and non-bidding policy for merchants. That means that rankings on idealo can not be bought, but are determined by what in most cases is most important to customers - the price of a product. With idealo checkout, customers in Germany have access to over 330 Million offers from over 50.000 merchants with only one account and with a streamlined as well as a super convenient check out process. That is unique to the market.
Since 2018, we provide online retailers with a sophisticated analysis and optimization tool that helps them achieve the best performance on idealo. Various reports (e.g. price data) can be generated in the merchant backend and the performance evaluated in real time.