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Dynamic Yield

Product / Service Description:

Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications.

Product / service innovations in the last 12 months

Complete email personalization rendered at open-time Fully integrated trigger engine pushes personalized messages on email / mobile Predictive Targeting solution automatically uncovers personalization opportunities Largest library of fully-coded personalization templates Multi-Touch Campaigns cut across pages and touchpoints Developed server-side personalization APIs / SDKs New generation of personalization reporting tools Doubled partner program with leading solution / tech partners

What is the difference between competitive solutions?

Dynamic Yield was designed from the very beginning to be open and flexible, allowing businesses to seamlessly create powerful experiences by integrating with the tools they love and trust. This has allowed the platform to grow into the truly comprehensive platform that it is today, providing features far beyond the scope of what a typical tech stack or point solution can deliver. With so many technology layers, including data consolidation solutions, sophisticated machine learning algorithms and AI, advanced audiencing, and dynamic serving capabilities, Dynamic Yield has carved out a place as a best of breed enterprise-grade platform in the market.

Additional info:

In Gartner’s 2018 Magic Quadrant for Personalization Engines, Dynamic Yield was positioned highest and furthest in the Leaders quadrant for its ability to execute as well as its completeness of vision. Gartner evaluated 18 personalization vendors and as part of the evaluation criteria for ability to execute, “Vendors are judged on Gartner’s view of their ability and their success in making their vision a market reality that customers believe is differentiated and prepared to buy into.”


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