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Userbrain

Product / Service Description:

Truly understand how people experience your website and validate product decisions with real people. Watch videos of real people interacting with your website. Hear what users think, see what they do, and start building better products for happier customers. This is how it works: You select a task for our testers (e.g. buy a birthday present for your girlfriend), and within just a few hours you'll receive the first videos of users trying to use your e-commerce site for the first time. Everything the testers see and do on the site is recorded, but also what they think while speaking out loudly during use. When watching the videos, you understand above all the why behind the clicks, you learn to think like people who don’t know your site yet and you build empathy towards your own users.

Product / service innovations in the last 12 months

Tesla, Lush Cosmetics, Spotify or Virgin are already testing their e-commerce sites with our online service. Austrian customers such as Red Bull, Kununu and BAWAG P.S.K. have also been convinced by the simplicity and ease of Userbrain. In the last months, we could grow our pool of testers to over 15.000 people as well. In February, we've received a 6-digit-funding by FFG, the Austrian Research promotion Agency, which was granted with the AT:net programme of the Austrian Federal Ministry of Digitisation and Business Location. For 2019, we're already working on a major update of the platform, which includes the learnings from over 10,000 user tests conducted and will allow our customers to test even more flexibly, target-oriented and above all more efficiently in the future.

What is the difference between competitive solutions?

The tests are carried out in weekly cycles so that user feedback can be continuously incorporated into product development. Clients decide for themselves the frequency of the tests and can, for example, intensify testing before the launch of new features. User testing is a bit like sports. Testing once is good but does not lead to long-term success. To see real progress, you have to run after the ball the whole time and make external feedback a habit – even if it may hurt sometime…

Additional info:

Make sure to check out the example user test videos on https://userbrain.net to get a better idea of how Userbrain can support you in building better E-Commerce sites for happier customers.


 

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