Product / Service Description:
Lengow helps retailers and brands launch their products on multiple channels internationally without having to go through the arduous task of individually indexing their product listing ads for each new channel. The innovative SaaS solution centralizes the management of feeds, helping retailers to distribute, maintain and increase the visibility of their products worldwide, for a better cross-border strategy. International beauty brand Sephora approached Lengow for help with their international development. In just three years, Sephora saw 10 times more SKUs and now has 31 optimized feeds through Lengow. In only one year, the brand launched in 3 new countries.
Product / service innovations in the last 12 months
In 2018 Lengow completely redesigned and simplified its central platform for an even better customer experience. Retailers can now export their product data from Shopify to Lengow and import their orders coming from worldwide marketplaces in the Shopify back office. The new system offers a clever suggestion of channel categories. This feature minimizes the risk of error in the crucial choice of the right category.
What is the difference between competitive solutions?
Lengow is a central platform for all types of sales channels (2.000 channels) which is unique. Due to 8 years of know-how in data feed management of all types of channels worldwide Lengow knows exactly which requirements each channel in each country has. Lengow’s big difference to its competitors is the development on international markets. Lengow also includes free update for all connected marketplaces. With the exclusive automatic rules retailers and brands can better and easier control availability, offers on all channels. Lengow is compatible with many different applications so retailers can access the functionality of all their ecommerce tools on a single platform!
Besides being the tool for international expansion, Lengow allows merchants to increase their efficiency by automating tasks especially for orders, to work independently with no need for technical teams and to spot performance trends easily with graphically displayed statistics for all their marketing channels in all countries.