Product / Service Description:
Synerise is a marketing cloud equipped with all the tools for B2C & B2B enterprises to successfully manage their customer relationships at scale and in real time. It combines both sophisticated customer intelligence and personalization capabilities.
Synerise enables businesses to track and gain insights from the interactions they have with their customers - whether it is on their website, mobile app, offline stores (Bluetooth, WiFi), POS, social media, email, loyalty programs, ERP, live chat, and more. Using this wealth of data, businesses can deliver meaningful, engaging experiences and true 1:1 personalization.
Product / service innovations in the last 12 months
- Automatic customer segmentation to uncover more opportunities & save time
- Prediction module: predict actions of customer segments (including individual customers), e.g. probability to buy a product type
- Personalized ads via RTB allowing dynamic ad content & extraordinary ad ROI
- Speed enhancements for real-time segmentations at massive scale
- New capabilities & refinements of AI & ML algorithms
- Top partners (like Microsoft, Orange, GroupM) to provide service & scaling excellence
What is the difference between competitive solutions?
Synerise is a comprehensive marketing cloud that offers next-generation capabilities. It combines AI-enhanced customer intelligence with personalized omnichannel communication at scale.
The range of personalized communication tools sets Synerise apart, e.g. dynamic website content, email, SMS/MMS, web & mobile push, ads via RTB, chat bot & more.
The flexibility & power of Synerise’s data engine is also unique. Businesses can quickly integrate almost any data source & get customer insights from them in real time. Data sources include websites, mobile apps, POS, CRM, ERP, display ads, email & more.
Synerise’s intense AI focus means marketers benefit from the capabilities redefining marketing.
They are building the next-generation marketing cloud” - Satya Nadella, Microsoft CEO, said about Synerise. This recognition is because of the incredible capabilities offered by Synerise, especially:
- a highly scalable, real-time customer data platform,
- powerful omnichannel personalization,
- enhanced with powerful AI.